There are various projects which we undertake which are less about our ego and more about giving something back to the community. We do this because we feel it is our responsibility to be part of the solution in addressing social issues. As well as funding artists and in the past we have offered scholarships for artists to develop their talent. We have also devised various campaigns centred around gun and knife crime, two issues that affected the communities we have grown up in and in areas we still live in.
Our latest campaign, "Don't Touch It. It's Mine” is a hard-hitting campaign aimed at raising awareness of paedophiles that infiltrated more than 20 children’s homes in Lambeth and the lifelong effect it has on its victims. The campaign highlights the tragic and horrific effects of historical child abuse which took place in the 1950’s to 2000. The flag bearer to the campaign is Shirley Oaks Children's Home which was based in Croydon and run by Lambeth Council – at the time it was the largest Children's Home in the world.
We have produced a video that will tell the story of the true horror suffered by vulnerable children during decades of abuse at Shirley Oaks with the knowledge that this medium cannot be tampered with or edited. The chorus in the song simply says “You don’t know what they did to me”. The video which incorporates real victims will demonstrate the horror through dance and drama. There is a line in the song which asks the question “what happens if it was your child?”, from this we hope to provoke the public sympathy and also encourage more victims to speak out. Shirley Oaks Survivors Association (SOSA) and Urban Concepts are also investigating and documenting the accounts of those who have suffered or witnessed a variety of horrific sexual, physical and mental abuse whilst in the care of Lambeth.
Due to the fact that many Shirley Oaks children were sent to other Lambeth children’s homes when it closed, we are now looking at all Lambeth children homes and have discovered that there was a network of paedophiles operating in many of the homes.
Click here to see our campaign videos
S O C I A L E T H O S
The first campaign we undertook was “One Knife Can Take A Life” which we funded ourselves. The second and third campaign “Don’t Trigger” and the “Hip Hop Opera” were funded by the Home Office, the Mayors Office with media partners The Mirror and MTV. An integral part of these campaigns were composing songs and a feature film that shows the devastating impact of gun and knife crime. In the case of “Don’t Trigger”, the campaign featured one hundred mothers who had lost loved ones to the crimes. The success of our campaigns resulted in a reduction in gun and knife crime and we received an invitation to Number 10 Downing Street to meet Tony Blair and to New York to meet Mayor Bloomberg where we discussed the issues of gun crime in the ghettos of New York. We were also given funding by the Arts Council to run the Sounds of London (Showcase Tour) finding venues in and around London for unsigned artists to perform to packed out audiences. Jessie J was one of the many artists that performed.